hoodoo design
  • about me
  • portfolio
  • contact
hoodoo design

hoodoo design

hoodoo design hoodoo design hoodoo design

hayley hood

portfolio
  • about me
  • portfolio
  • contact

once upon a time....

There was an awesome Graphic Designer named Hayley, she worked for the coolest companies ever like Boost Juice Bars - domestic & international, Betty’s Burgers, Salsas, CIBO, Happy Baby and Premier Party. As Studio Manager, she fearlessly led her teams through epic battles against their arch enemy’s time and money to tailor creative solutions that elevate brands and their connection to their audiences. She even had the pleasure to direct and develop cross brand creative with some of her favourites: Disney, Universal Studios, Nickelodeon, Sesame Street and Paw Patrol. 


But one day, Hayley decided it was time to follow the sun and start a new life in a warmer climate, she packed up her tools, her Bachelor Degree of Communication Design with Honours (Swinburne Uni) and set out to sprinkle her magic on a new adventure. 

about me

welcome to hoodoo design

Hi! I’m Hayley, Hoodoo Design is my creative alias, which I use to showcase my professional and personal projects. 


I have extensive experience working in large dynamic, fast-paced environments, but also thrive in small teams or independent freelance work. With demonstrated ability to develop and manage daily and large-scale creative outcomes across multiple brands, using both internal and external resources, I pride myself on completing unique, on-brand pieces, on time and on budget. 


I believe there is a Disney quote for every situation in life, and I have an affection for all things sparkly, quirky and kitsch, including the 1980’s classic Mullet haircut. Without seeming too kooky, as I definitely possess a sprinkle of personality, I am confident and professional, and believe in the importance of building strong, successful working relationships with all those around me.



personal attributes

• Approachable, professional and 

  creative, with a can-do attitude


• Strong communication and 

  time-management skills


• Enjoy problem solving and 

  developing new skills


• Adaptable and enjoy working 

  in teams or autonomously


• Reliable and honest with the

  confidence to take a project from

  brief - concept - execution

experience

project management

campaign & STRATEGY

branding & Identity

branding & Identity

campaign & STRATEGY

branding & Identity

campaign & STRATEGY

campaign & STRATEGY

campaign & STRATEGY

PRODUCT & packaging

catalogue & advertising

campaign & STRATEGY

catalogue & advertising

catalogue & advertising

catalogue & advertising

MENU & NUTRITIONal info

catalogue & advertising

catalogue & advertising

illustration & animation

submission & presentation

illustration & animation

photography & editing

submission & presentation

illustration & animation

submission & presentation

submission & presentation

submission & presentation

Story board & Mock up

website & Social creative

submission & presentation

website & Social creative

website & Social creative

website & Social creative

signage & store design

website & Social creative

website & Social creative

PERSONAL PROJECTS

Copyright © 2021 All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept