CAMPAIGN & PRODUCT DESIGN

These biannual national campaigns, focuses on increasing sales frequency with key customer groups (parents and children), through offering unique collectable cups featuring popular licensed TV and film characters.

The creative strategy focuses on bold, fun, eye catching design that highlights the uniques aspects of the characters, while ensuring the artwork aligns with multiple brand style guides, product design limitations and legal requirements.   

Proficiency

• Product design • Campaign strategy & content creation for both print & digital

• Design in accordance with style guides • POS • eDM design • Social posts 

• Visual merchandising • TVC creative strategy & direction